![]() Sanrio's motto is "social communication," and Tsuji wanted the brand name to reflect that by including a greeting. Shimizu got the name Kitty from Lewis Carroll's Through the Looking-Glass during a scene early in the book, Alice plays with a cat she calls Kitty. Hello Kitty was initially known only as "the white kitten with no name" (名前のない白い子猫). Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters in 1974. Tsuji noted the profits gained by adding a cute design to the shoes and hired cartoonists to design cute characters for his merchandise. In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. Yuko Shimizu was the original designer of Hello Kitty. As of 2008 there were over 50,000 different Hello Kitty branded products. A variety of products have featured the character over the years, like school supplies, clothing, accessories and toys, along with other items. The Hello Kitty media franchise has grown to include a number of animated series targeted towards children, as well as several comics, animated films, video games, books, music albums and other media productions. There are Sanrio theme parks based on Hello Kitty: Harmonyland in Hiji, Ōita, Japan, Sanrio Puroland in Tama New Town, Tokyo, Japan, and Hello Kitty Shanghai Times in Shanghai, China. UNICEF has appointed Hello Kitty children's ambassador and the Japanese government appointed her ambassador of tourism. By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon". The brand went into decline in Japan after the 1990s, but continued to grow in the international market. Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. Originally Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. Hello Kitty ( Japanese: ハロー・キティ, Hepburn: Harō Kiti ), also known by her real name Kitty White ( キティ・ホワイト, Kiti Howaito), is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. This is a dream project of ours as artists.Megumi Hayashibara (1990–present), others We love to perpetuate bright colors and a happy world, and we feel this product is a great messenger of love and light. “Hello Kitty is an important icon and symbol of cute. What was the appeal to have the chance to work with Hello Kitty? There are many more characters in the world of Wish Come True. Get ready to dance your day away or play all day. TTT is a magical shape shifter that will bring you your fortune and take you there as well.Īnd Fluffy Pop is the life of the party. All the power of the universe is in your hands. Everywhere you go you will be making friends!Ĭoco is the universe. “The Rainbow King, was born form a star and whenever there is a Rainbow in the sky you know Rainbow King is close by.īuddy Chub is a two headed friend who works like a friendship magnet. Who are some of the new characters that are featured in Wish Come True? FriendsWithYou makes every ‘Wish Come True’!” Each product doubles as a magical luck charm that will guide you on your daily adventures. She is greeted by the Rainbow King and some of his best friends as they relax and smile inside this colorful universe.īest buddies like Buddy Chub, and Coco The Universe are here to take you on a journey and brighten up our world. “Yes, sweet Hello Kitty is magically transported into the land of Rainbows, the magical world of Wish Come True. Tell us about the story behind Hello Kitty and the world of Wish Come True. Since we were super excited about the collaboration, we decided to go straight to the source and ask the charming FriendsWithYou duo to tell us a little more about their latest animated adventures with the iconic Hello Kitty. Supergoop! Launched Its First-Ever Lipstick & Shades Are Already Selling Out
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